Our Design Philosophy
We approach all of our projects with the following sensibilities:
Keep it Clean
First and foremost, our designs are crafted to deliver messages. We do not hide messages within art but rather use aesthetic appeal to pull viewers into a particular focus. We strive to balance subtle, striking designs so that they give way to the focus: your message.
Understand the Art
Most are familiar with traditional Times New Roman or trendy Helvetica, but there is a world of typefaces available. Some are designed with digital pixels in mind while others for paper and fluid ink; some for headers, others for paragraphs of text. Each has their own personalities and strengths.
freelanceDreams does not design fonts—we like to leave that task to people that spent their lives studying how to do it well. Rather, we are mindful of typographical design and carefully examine, select and utilize the fonts that suit the task at hand.
Mind the Details
A vital part of any successful website is minimizing confusion and loading errors. To provide a seamless experience on the web, freelanceDreams strictly follows industry standards and write only valid code. Creative use of stylesheets, consideration of accessibility (for example, the visually impaired with screen readers), and preparing for mobile browsing are just some of the details that are critical to success on the web.
While issues for the web do not exist for print, there are still many details that denote polish and professionalism. Optimizing space with proper information architecture ensures that readers immediately grasp important information and can also save businesses money with printing. Another mark of the professional involves proper copyediting, which includes minding our ‘okinas and kahakōs. Most importantly, appealing to visual senses with poignant layouts, clean eyelines, and provocative treatments of images will attract and impress viewers.